Look who’s on the Judging panel?!

16/01/2023 | 0 comments

Fabulous Farm Shops are delighted to support
the Farm Shop & Deli Product Awards 2023
Enter now! 


​Fabulous Farm Shops are proud to announce its partnership with the awards, taking
on a key role as judge, as well as driving awareness of the event across its extensive
database of farm shop producers.

What’s more, Fabulous Farm Shops members are eligible for an exclusive 10% discount off the award entry fee. Just use the code FAB10 at the checkout.


​With quality and excellence at its heart, Farm Shop & Deli Show launches its Product
Awards scheme for the second year, with winners set to be announced in the lead up to and at the show when it returns to the NEC, Birmingham in April (24–26).

Supported and judged by leading farm shop & deli retailers, top wholesaler buyers and owners and industry experts, the Farm Shop & Deli Product Awards is an initiative that
recognises and rewards the best in specialist food and drink products. The awards are open only to products that will be sold exclusively in farm shops, delis and other specialist food retailers.


These awards are unique, as they assess the overall business model of products and not
just the taste. The judging process will review everything about the product including the full value chain and branding, ensuring products are not just delicious but are well set to sell in the independent sector.

This enhanced criteria enables William Reed to provide important feedback to entrants as to how their business models compare to the rest of the market which will be received by way of a report. It also gives credible exposure to buyers across the industry, with leading retailers and wholesalers such as BoothsCotswold FayreDiverse Fine FoodsKitchen Food Co and Thyme and Tides actively using the awards to seek out new listings.


This year, the awards will be judged by panels of expert judges across 11 categories:

  • Beverages
  • Chilled & Frozen Desserts
  • Chilled Deli
  • Condiments & Sauces
  • Fermented & Smoked Foods
  • Meat
  • Non-Food
  • Plant-Based
  • Preserves
  • Savoury Biscuits &Snacks
  • Sweet Bakery & Confectionery

Judging will be split. Ambient products will be judged across various locations in March,
with winners announced throughout April in the build up to the Farm Shop & Deli Show.

Chilled or frozen products will be judged live at the Farm Shop & Deli Show on Monday 24
April 2023 with winners announced live on-stage during the afternoon.

The deadline for entries into the awards is Friday 17 February 2023.


Commenting on the awards, Giorgio Rigali, Head of Communications, Exhibitions at
William Reed says:

​“We are delighted to announce the return of the Farm Shop & Deli
Product Awards for a second year. Farm shops are the heartbeat of local communities, and
these awards celebrate the incredible range of local, high-quality products they have to

“With supporters including leading UK farm shops and delis such as Thyme and Tides, The
Kitchen Food Company, retailers such as Booths, wholesalers such as Cotswold Fayre and
Diverse Foods and associations such as Fabulous Farm Shops, these awards give suppliers
a real boost in the process of getting their products in front of the right people. Not only that,
each entrant will receive feedback from the judging process, benchmarking them against the
average scores from the competition.”

“Winners of these awards are not only great tasting, they also look great on shelf and are
competitively priced making them desirable for wholesalers, retailers and consumers alike.”

On the partnership, Claire Mortimer of Fabulous Farm Shops said:


“We have a long-standing relationship with the Farm Shop & Deli Show and are delighted to extend this and support the Farm Shop & Deli Product Awards. These awards truly champion the specialist retail sector, giving manufacturers the opportunity to get in front of key retailers and wholesalers.”

To enter the awards visit:

To register to visit Farm Shop & Deli Show:


Farm Shop & Deli Show is part of the UK Food & Drink Shows, run by William Reed.

If you would like us to join your judging panel, please contact



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